Planning for jane Goodalls Wild Chimpanzees
Jane Goodall Educators Institute
July 2001
Action Plan Template
Programme Title(s):
A Glimpse of Chimps special event
Standing for Goodall Learning Travel package
Name:
Maureen Ward
Canadian Museum of Civilization
100 Laurier St
Hull, Quebec
CANADA
J8X 4H2
819.776.8289
fax: 819.776.8176
Maureen.ward@civilization.ca
Programme Audience:
Adults with an interest in nature, human knowledge, science
University students
Working professionals
women
retirees
Programme Overview:
In May 2002, the world premiere of the IMAX film, Jane Goodalls Wild Chimpanzees will be held in Canada at Science North in Sudbury and the Ontario Science Centre in Toronto. The Canadian Museum of Civilization will have the rights to show the film as of the following October.
The film provides the opportunity to deliver programmes that will reach a variety of audiences, from youth to families and adults. This action plan focuses on adults as this is a client group we are interested in cultivating. Suggestions for the other client groups will be mentioned below.
Assuming that the Museum books the film for October 2002, two programming packages are featured that will stimulate conversation/debate and provide insights into the work of Jane Goodall and its influence and impact on human knowledge.
- Special event for the opening of the film
An open house type programme that inspires adults to return for more programming held throughout the run of the film
- Learning Travel package
A half-day programme done in collaboration with the Museum of Nature
Programme Goals:
- To celebrate the opening of the IMAX film and provide adults with the opportunity to gain new insights about Jane Goodalls work with chimpanzees and its impact on human knowledge.
- To inspire people to more from learn from nature and be compassionate about other living beings.
Components:
- A Thursday evening event held within the second week of the films opening
$15-20 (includes film)
Refreshments Salon, 5:30 7:00 pm
Tanzanian fare hosted by the Tanzanian High Commission
Film Imax theatre, 7:00, 9:00 pm screenings (Eng, Fr)
Photo exhibit mezzanine of IMAX theatre, ongoing throughout run of the film
Look into mounting a modest photo exhibit that highlights the chimps, Gombe and Janes interactions with the chimps.
Travelling photo exhibit Brutal Kinship photography and Notes by Michael Nicols with commentary by Jane Goodall. Cost $5k U.S.
Meet the experts Theatre, 8:00-8:45 pm
Moderated by a local CBC radio announcer, three to four specialists are invited to speak with the public on the themes and issues of Jane Goodalls work and its impact on our lives
- Chimps some basic characteristics and habitats
- Jane Goodalls discoveries and how they changed theories of human uniqueness
- Research methods in the wild past, present and future
- Beyond Gombe social and conservation issues
Insights drop-in activity area, throughout the evening
Demonstrations and hands-on exploration that support the main themes:
- Research methods - demonstrations
- excerpts of Jane Goodalls research notes and what they tell us
- Noldus software
- Tool use showcases some of the tools used by chimps in Gombe
- Leaf sponges
- Termite fishing stick
- Nut cracking
What it Means to Have Opposable Thumbs activity
- The evolution of human tools from flints to power tools display and handling of Museums collections
Resource area Internet lounge & library, (stays for run of film)
- Reading list, book club suggestions, observation techniques, lay university courses, Roots & Shoots, Jane Goodall speaker tour schedule, web sites, related reading lists for kids, youth
- Learning Travel Package
Half-day package, 2-5 pm
October 02 May 03
Potential to partner with Museum of Nature.
CMC hosts the film, photo exhibit, interactives and Tanzanian Tea.
Museum of Nature could provide the meet the experts components, observation activities
Fee: $100 per person
25 people per booking for maximum of 10 bookings
Challenges:
marketability how to assess if a viable package?
lead planning time minimum one year in order to explore possibilities with Museum of Nature and build this into Workplanning.
Planning and development resources
Issue: when will we know if we are acquiring the film?
Implementation Procedure:
August 2001
- Presentation of ideas to Division
September November 2001
- Determine if CMC is signing on for film
- Discuss overall marketing strategy for film and programming
- Research possible partners and sponsors for programming
- Identify possible storytellers for the meet the experts sessions
- Research Insights activity station concept and draft design (ref: Science North traveling exhibit)
- Determine feasibility of initial ideas
- Revise proposal/action plan and budget
- Approval
- Book photography exhibit
- Develop partner, sponsor briefs
January March 2002
- Contact resources
- British High Commission or the embassy of Tanzania for refreshments, East African music
- Gather cost estimates for producing the Insights activity stations
- Production of interactive areas, décor/design concept
May 2002
- Begin marketing for Learning Travel
- Cross promo with Cnd premiere
Dates and Times:
1.Thursday evening, October 17, 2002
5:30 10:00 pm
2. Learning Travel
afternoons, 2-5 pm (after school crowd leaves)
October May
Materials:
- Evening invitation/itinerary
- Promotional materials
- Simultaneous translation for Meet the experts
- Display cases
- Activity stations
- Photos
- Catering supplies
Location(s):
- IMAX theatre
- Mezzanine
- Salon Marius Barbeau
- Theatre
Internal Contacts:
- Team, Division
- Public Affairs
- Research specialists in archeology, cultural studies
- Carpentry, preparators
- Production Coordinator
- Technician(s)
- Client Services (hosting, security, box office)
- IMAX
- Catering service
External Contacts:
- Local universities (Ottawa U, Carleton)
- Cnd Museum of Nature
- Cnd Museum of Science and Technology
- CIDA
- National Research Council (NCR)
- Embassy of Tanzania, British High Commission
- Science North
- Learning Travel/Elderhostel tourism, Cnd Tourism Association
- Ontario Science Centre
- JGI, Roots and Shoots, Montreal
- JG website
- JGI for Primate Research
- Chimp sanctuary outside of Montreal
Possible Financial Support:
- Programmes
- Canadian Geographic
- Chapters
- Travel/tour companies
In-kind Support:
Venue Dates for Jane Goodalls Wild Chimpanzees:
October 2002
Timeline for Planning and Implementation:
- August 2001 to October 2002
Evaulation Method:
- Formative focus group
- Summative client comment cards, observations
Related Programmes:
- Weekend events family audience, an adaptation of evening formula
- Overnight Adventures sleepovers for youth, film and related activities
- School Programmes film and teacher guide packaged
- Theme Parties film and related activities
- Member previews
- Educator events/previews
- Day trip to zoos
- Travel contest
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